43
nude lip
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Competition
Great36%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$2.21–$29.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Avg price
Okay$9.33avg listing price — sweet spot $15–$100
Market size
Okay$111K$111K/yr · 510K searches
Growth
Okay+2.0%90-day search growth — must beat 0% to launch
Review moat
Bad26,464.41avg incumbent reviews — the moat a new listing must climb
Brand share
Bad98%top-5 brand share — brand-locked demand