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nude gel polish
Launch itA $1.1M/yr market growing +9.1% this quarter with returns at 1.3% — clears our launch bar.
Returns
Great1.3%return rate — above 5% kills the launch gate
Competition
Great30%top-5 click share — an open shelf
Market size
Great$1.1M$1.1M/yr · 2.6M searches
Brand share
Good69%top-5 brand share — brands hold most of the demand
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$3.08–$25.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+9.1%90-day search growth — must beat 0% to launch
Avg price
Bad$8.68avg listing price — sweet spot $15–$100
Review moat
Bad13,598.57avg incumbent reviews — the moat a new listing must climb