51
nose wax sticks
Worth a lookShows searches that convert (16.4% search→purchase), but a concentrated shelf (top 5 take 77% of clicks) keeps it on the watch list.
Conversion
Incredible16.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Growth
Good+24.5%90-day search growth — must beat 0% to launch
Review moat
Okay1,643.67avg incumbent reviews — the moat a new listing must climb
Market size
Okay$252K$252K/yr · 145K searches
Price range
Okay$4.88–$23.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Avg price
Okay$10.57avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad77%top-5 click share — a locked-up shelf