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non toxic perfume
Launch itA $2.7M/yr market growing +33.7% this quarter with returns at 0.5% — clears our launch bar.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Market size
Incredible$2.7M$2.7M/yr · 1.9M searches
Avg price
Incredible$36.58avg listing price — sweet spot $15–$100
Price range
Great$10.21–$91.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good707.31avg incumbent reviews — the moat a new listing must climb
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Growth
Good+33.7%90-day search growth — must beat 0% to launch
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand