60
non toxic nail polish
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Competition
Great34%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Great$3.17–$54.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good60%top-5 brand share — brands hold most of the demand
Avg price
Good$12.64avg listing price — sweet spot $15–$100
Growth
Good+22.9%90-day search growth — must beat 0% to launch
Market size
Okay$185K$185K/yr · 942K searches
Review moat
Bad5,574.57avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand