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non toxic hand soap refill
Launch itA $1.0M/yr market growing +7.8% this quarter with returns at 0.4% — clears our launch bar.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible12.1%search→purchase rate — share of searches ending in a sale
Avg price
Great$18.49avg listing price — sweet spot $15–$100
Competition
Great33%top-5 click share — an open shelf
Market size
Great$1.0M$1.0M/yr · 465K searches
Price range
Good$6.32–$38.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+7.8%90-day search growth — must beat 0% to launch
Review moat
Bad5,773.17avg incumbent reviews — the moat a new listing must climb
Brand share
Bad97%top-5 brand share — brand-locked demand