65
no poo shampoo
Launch itA $1.4M/yr market growing +11.8% this quarter with returns at 1.1% — clears our launch bar.
Avg price
Incredible$30.10avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Price range
Great$11.72–$50.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.4M$1.4M/yr · 442K searches
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,177.55avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+11.8%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand