56
no bite nail polish
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good66%top-5 brand share — brands hold most of the demand
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Market size
Good$488K$488K/yr · 764K searches
Avg price
Good$12.40avg listing price — sweet spot $15–$100
Growth
Okay+13.6%90-day search growth — must beat 0% to launch
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,885.95avg incumbent reviews — the moat a new listing must climb
Price range
Bad$7.41–$16.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Out of Stock