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nina pool
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible12.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Good$14.05avg listing price — sweet spot $15–$100
Market size
Good$393K$393K/yr · 218K searches
Review moat
Okay2,302.5avg incumbent reviews — the moat a new listing must climb
Price range
Okay$12.80–$16.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-36.7%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand