45
niacinamide moisturizer
Skip itA deep review moat (19,445 avg reviews) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great$15.34avg listing price — sweet spot $15–$100
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Price range
Good$5.86–$25.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+20.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$120K$120K/yr · 116K searches
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Competition
Bad76%top-5 click share — a locked-up shelf
Review moat
Bad19,445.43avg incumbent reviews — the moat a new listing must climb