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niacinamide body lotion
Skip itA small market ($51K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Price range
Great$5.86–$48.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$15.30avg listing price — sweet spot $15–$100
Growth
Good+23.8%90-day search growth — must beat 0% to launch
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Review moat
Bad9,790.29avg incumbent reviews — the moat a new listing must climb
Market size
Bad$51K$51K/yr · 90K searches