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neutrogena pads
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible25.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Price range
Okay$4.74–$24.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.03avg listing price — sweet spot $15–$100
Growth
Okay+12.3%90-day search growth — must beat 0% to launch
Market size
Okay$127K$127K/yr · 46K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad11,361.78avg incumbent reviews — the moat a new listing must climb
Competition
Bad87%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand