54
nest perfume
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$51.68avg listing price — sweet spot $15–$100
Price range
Great$12.51–$119.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great459.74avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Market size
Good$287K$287K/yr · 257K searches
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-4.0%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand