72
neck tape
Worth a lookShows beatable incumbent ratings (3.4★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.4★avg incumbent rating — lower means beatable quality
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Growth
Great+106.0%90-day search growth — must beat 0% to launch
Brand share
Great46%top-5 brand share — no brand owns this niche
Avg price
Great$17.42avg listing price — sweet spot $15–$100
Competition
Great35%top-5 click share — an open shelf
Price range
Great$9.50–$39.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good557.86avg incumbent reviews — the moat a new listing must climb
Market size
Okay$130K$130K/yr · 649K searches
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale