57
neck strips
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Incredible12.7%search→purchase rate — share of searches ending in a sale
Price range
Great$4.78–$45.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.68avg listing price — sweet spot $15–$100
Market size
Good$697K$697K/yr · 374K searches
Review moat
Good1,383.65avg incumbent reviews — the moat a new listing must climb
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-12.7%90-day search growth — must beat 0% to launch