69
neck cream
Launch itA $3.3M/yr market growing +23.3% this quarter with returns at 0.5% — clears our launch bar.
Returns
Incredible0.5%return rate — above 6% kills the launch gate
Market size
Incredible$3.3M$3.3M/yr · 2.0M searches
Avg price
Incredible$28.76avg listing price — sweet spot $15–$100
Price range
Great$7.98–$119.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good60%top-5 brand share — brands hold most of the demand
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+23.3%90-day search growth — must beat 0% to launch
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Review moat
Bad6,292avg incumbent reviews — the moat a new listing must climb