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navy blue nail polish
Skip itPrices mostly outside the sweet spot ($2.21–$16.43) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Growth
Okay+8.3%90-day search growth — must beat 0% to launch
Market size
Okay$105K$105K/yr · 206K searches
Avg price
Bad$8.36avg listing price — sweet spot $15–$100
Brand share
Bad93%top-5 brand share — brand-locked demand
Review moat
Bad18,941.32avg incumbent reviews — the moat a new listing must climb
Price range
Bad$2.21–$16.43cheapest to priciest tracked listing — scored on the share inside $15–$100