47
navy blue eyeliner
Skip itPrices mostly outside the sweet spot ($1.99–$16.32) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good69%top-5 brand share — brands hold most of the demand
Growth
Okay+13.8%90-day search growth — must beat 0% to launch
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Avg price
Bad$8.09avg listing price — sweet spot $15–$100
Market size
Bad$60K$60K/yr · 73K searches
Review moat
Bad25,634avg incumbent reviews — the moat a new listing must climb
Price range
Bad$1.99–$16.32cheapest to priciest tracked listing — scored on the share inside $15–$100