32
natural
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.40avg listing price — sweet spot $15–$100
Review moat
Bad6,836.55avg incumbent reviews — the moat a new listing must climb
Growth
Bad-20.2%90-day search growth — must beat 0% to launch
Market size
Bad$52K$52K/yr · 58K searches
Competition
Bad84%top-5 click share — a locked-up shelf
Price range
Bad$4.85–$16.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand