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natural plant hair dye
Skip itA small market ($18K/yr) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Review moat
Good725.33avg incumbent reviews — the moat a new listing must climb
Price range
Okay$7.72–$21.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.37avg listing price — sweet spot $15–$100
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Okay+0.3%90-day search growth — must beat 0% to launch
Market size
Bad$18K$18K/yr · 24K searches