38
natural nail polish
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Price range
Okay$3.08–$22.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+9.4%90-day search growth — must beat 0% to launch
Market size
Okay$125K$125K/yr · 295K searches
Avg price
Okay$9.24avg listing price — sweet spot $15–$100
Competition
Bad78%top-5 click share — a locked-up shelf
Review moat
Bad20,516.67avg incumbent reviews — the moat a new listing must climb
Brand share
Bad98%top-5 brand share — brand-locked demand