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natural hair
Skip itA deep review moat (11,172 avg reviews) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Price range
Good$4.21–$40.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.10avg listing price — sweet spot $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Market size
Okay$181K$181K/yr · 323K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-6.4%90-day search growth — must beat 0% to launch
Review moat
Bad11,172.42avg incumbent reviews — the moat a new listing must climb