56
natural hair dye
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great$20.39avg listing price — sweet spot $15–$100
Price range
Great$7.47–$68.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Market size
Good$511K$511K/yr · 657K searches
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Growth
Okay+7.0%90-day search growth — must beat 0% to launch
Review moat
Bad12,517.52avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand