54
natural deodorant spray
Worth a lookShows low returns (0.2%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Good$649K$649K/yr · 455K searches
Avg price
Good$13.09avg listing price — sweet spot $15–$100
Price range
Good$6.26–$23.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+12.8%90-day search growth — must beat 0% to launch
Review moat
Okay2,807.36avg incumbent reviews — the moat a new listing must climb
Competition
Bad73%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand