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native body wash lilac and white tea
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible26.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Good$13.32avg listing price — sweet spot $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Market size
Okay$131K$131K/yr · 38K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,431.2avg incumbent reviews — the moat a new listing must climb
Growth
Bad-4.5%90-day search growth — must beat 0% to launch
Price range
Bad$10.04–$16.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad100%top-5 click share — a locked-up shelf