51
nail swatch sticks
Worth a lookShows low returns (0.5%), but strong incumbent ratings (4.7★) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Brand share
Good61%top-5 brand share — brands hold most of the demand
Price range
Good$3.91–$28.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$378K$378K/yr · 685K searches
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,023.5avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.7%90-day search growth — must beat 0% to launch
Avg price
Bad$7.14avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand