60
nail strengthener
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Market size
Incredible$3.8M$3.8M/yr · 4.7M searches
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.84avg listing price — sweet spot $15–$100
Price range
Okay$2.12–$22.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Bad-0.8%90-day search growth — must beat 0% to launch
Review moat
Bad17,101.75avg incumbent reviews — the moat a new listing must climb