50
nail serum
Worth a lookShows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.38avg listing price — sweet spot $15–$100
Market size
Great$866K$866K/yr · 658K searches
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Okay$3.26–$22.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+8.9%90-day search growth — must beat 0% to launch
Review moat
Bad21,420.44avg incumbent reviews — the moat a new listing must climb
Competition
Bad87%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand