47
nail protector
Skip itPrices mostly outside the sweet spot ($4.73–$15.47) — this niche doesn't clear our bar today.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Returns
Great1.2%return rate — above 5% kills the launch gate
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Brand share
Good72%top-5 brand share — brands hold most of the demand
Review moat
Good1,371.79avg incumbent reviews — the moat a new listing must climb
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Growth
Okay+0.5%90-day search growth — must beat 0% to launch
Avg price
Bad$7.76avg listing price — sweet spot $15–$100
Market size
Bad$54K$54K/yr · 143K searches
Price range
Bad$4.73–$15.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Quality Gap