46
nail prep kit
Skip itPrices mostly outside the sweet spot ($5.01–$17.29) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Brand share
Good74%top-5 brand share — brands hold most of the demand
Market size
Okay$138K$138K/yr · 289K searches
Growth
Okay+3.5%90-day search growth — must beat 0% to launch
Avg price
Okay$9.03avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad7,151.85avg incumbent reviews — the moat a new listing must climb
Price range
Bad$5.01–$17.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand