55
nail polish shaker
Worth a lookShows a sweet-spot price point ($40.48 avg), but soft demand (-3.4% this quarter) keeps it on the watch list.
Avg price
Incredible$40.48avg listing price — sweet spot $15–$100
Review moat
Great324.53avg incumbent reviews — the moat a new listing must climb
Brand share
Great59%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.2%return rate — above 5% kills the launch gate
Price range
Good$7.04–$130.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Market size
Okay$116K$116K/yr · 120K searches
Growth
Bad-3.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand