46
nail polish holder stand
Skip itA small market ($59K/yr) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,336.16avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$10.19avg listing price — sweet spot $15–$100
Price range
Okay$5.42–$19.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-6.8%90-day search growth — must beat 0% to launch
Market size
Bad$59K$59K/yr · 152K searches