56
nail polish for toddlers
Worth a lookShows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Market size
Good$772K$772K/yr · 993K searches
Avg price
Good$14.48avg listing price — sweet spot $15–$100
Price range
Good$7.57–$28.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+14.3%90-day search growth — must beat 0% to launch
Review moat
Okay2,784.45avg incumbent reviews — the moat a new listing must climb
Brand share
Bad99%top-5 brand share — brand-locked demand