50
nail polish drying drops
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$7.38–$24.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+28.6%90-day search growth — must beat 0% to launch
Review moat
Okay2,013.88avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$10.73avg listing price — sweet spot $15–$100
Market size
Okay$157K$157K/yr · 168K searches
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Brand share
Bad96%top-5 brand share — brand-locked demand