45
nail pearls
Skip itPrices mostly outside the sweet spot ($4.53–$10.65) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great7.0%search→purchase rate — share of searches ending in a sale
Review moat
Good818.55avg incumbent reviews — the moat a new listing must climb
Growth
Okay+14.2%90-day search growth — must beat 0% to launch
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Market size
Okay$168K$168K/yr · 303K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$7.91avg listing price — sweet spot $15–$100
Price range
Bad$4.53–$10.65cheapest to priciest tracked listing — scored on the share inside $15–$100