40
nail growth oil
Skip itSoft demand (-27.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Market size
Good$331K$331K/yr · 450K searches
Price range
Good$4.57–$25.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.24avg listing price — sweet spot $15–$100
Competition
Bad77%top-5 click share — a locked-up shelf
Review moat
Bad15,939.08avg incumbent reviews — the moat a new listing must climb
Brand share
Bad95%top-5 brand share — brand-locked demand
Growth
Bad-27.5%90-day search growth — must beat 0% to launch