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Worth a lookShows low returns (1.5%), but pricing outside the sweet spot ($7.67 avg) keeps it on the watch list.
Returns
Great1.5%return rate — above 5% kills the launch gate
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Brand share
Good63%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$253K$253K/yr · 481K searches
Price range
Okay$3.94–$24.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,927.65avg incumbent reviews — the moat a new listing must climb
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Growth
Bad-5.5%90-day search growth — must beat 0% to launch
Avg price
Bad$7.67avg listing price — sweet spot $15–$100