45
nail concealer
Skip itA small market ($57K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$13.54avg listing price — sweet spot $15–$100
Price range
Good$5.03–$30.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+29.8%90-day search growth — must beat 0% to launch
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Review moat
Bad6,713.88avg incumbent reviews — the moat a new listing must climb
Brand share
Bad93%top-5 brand share — brand-locked demand
Market size
Bad$57K$57K/yr · 178K searches