51
nail charms
Worth a lookShows low returns (0.6%), but prices mostly outside the sweet spot ($5.82–$10.91) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Market size
Incredible$2.6M$2.6M/yr · 10.6M searches
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Brand share
Good74%top-5 brand share — brands hold most of the demand
Review moat
Okay1,666.58avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$8.11avg listing price — sweet spot $15–$100
Growth
Bad-10.6%90-day search growth — must beat 0% to launch
Price range
Bad$5.82–$10.91cheapest to priciest tracked listing — scored on the share inside $15–$100