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nail care
Launch itA $1.4M/yr market growing +0.9% this quarter with returns at 0.7% — clears our launch bar.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Market size
Great$1.4M$1.4M/yr · 2.0M searches
Brand share
Great57%top-5 brand share — no brand owns this niche
Price range
Good$4.87–$39.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$10.93avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+0.9%90-day search growth — must beat 0% to launch
Review moat
Bad12,903.88avg incumbent reviews — the moat a new listing must climb