46
nail care pen
Skip itA small market ($47K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good75%top-5 brand share — brands hold most of the demand
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Price range
Good$4.19–$25.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,499.57avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$9.40avg listing price — sweet spot $15–$100
Growth
Bad-4.2%90-day search growth — must beat 0% to launch
Market size
Bad$47K$47K/yr · 77K searches