56
mustache scissors
Worth a lookShows searches that convert (14.5% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible14.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Market size
Great$851K$851K/yr · 517K searches
Brand share
Good67%top-5 brand share — brands hold most of the demand
Price range
Good$4.51–$26.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.36avg listing price — sweet spot $15–$100
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad4,795.17avg incumbent reviews — the moat a new listing must climb
Growth
Bad-3.6%90-day search growth — must beat 0% to launch