52
mustache brush
Worth a lookShows low returns (0.7%), but prices mostly outside the sweet spot ($5.81–$17.34) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,276.61avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$9.98avg listing price — sweet spot $15–$100
Market size
Okay$142K$142K/yr · 164K searches
Growth
Bad-6.9%90-day search growth — must beat 0% to launch
Price range
Bad$5.81–$17.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand