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52

mushroom brown hair dye

Worth a look

Shows low returns (0.8%), but a small market ($63K/yr) keeps it on the watch list.

Market size 16Growth 41Conversion 39Competition 80Returns 96Price range 62Avg price 74Brand share 39Review moat 16Quality gap 67

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Competition

Great35%

top-5 click share — an open shelf

Avg price

Good$14.93

avg listing price — sweet spot $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Price range

Good$4.58–$32.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+13.1%

90-day search growth — must beat 0% to launch

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Market size

Bad$63K

$63K/yr · 135K searches

Review moat

Bad20,509.71

avg incumbent reviews — the moat a new listing must climb

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