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mushroom brown hair dye
Worth a lookShows low returns (0.8%), but a small market ($63K/yr) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Competition
Great35%top-5 click share — an open shelf
Avg price
Good$14.93avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$4.58–$32.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+13.1%90-day search growth — must beat 0% to launch
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Market size
Bad$63K$63K/yr · 135K searches
Review moat
Bad20,509.71avg incumbent reviews — the moat a new listing must climb