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multibalm

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A small market ($34K/yr) — this niche doesn't clear our bar today.

Market size 8Growth 43Conversion 70Competition 15Returns 97Price range 52Avg price 77Brand share 39Review moat 24Quality gap 88

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Avg price

Great$15.85

avg listing price — sweet spot $15–$100

Conversion

Good6.4%

search→purchase rate — share of searches ending in a sale

Price range

Good$4.90–$26.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+14.2%

90-day search growth — must beat 0% to launch

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Review moat

Bad5,482.25

avg incumbent reviews — the moat a new listing must climb

Competition

Bad81%

top-5 click share — a locked-up shelf

Market size

Bad$34K

$34K/yr · 34K searches

Products