48
multani mitti
Skip itPrices mostly outside the sweet spot ($5.08–$15.23) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+28.1%90-day search growth — must beat 0% to launch
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$8.82avg listing price — sweet spot $15–$100
Review moat
Bad5,512.05avg incumbent reviews — the moat a new listing must climb
Market size
Bad$86K$86K/yr · 156K searches
Price range
Bad$5.08–$15.23cheapest to priciest tracked listing — scored on the share inside $15–$100