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mrs meyers hand soap refill basil
Worth a lookShows low returns (0.8%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$25.68avg listing price — sweet spot $15–$100
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Price range
Great$7.73–$66.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$748K$748K/yr · 272K searches
Growth
Okay+9.5%90-day search growth — must beat 0% to launch
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,612.35avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad98%top-5 brand share — brand-locked demand