40
mouthwash pump
Skip itA small market ($65K/yr) — this niche doesn't clear our bar today.
Review moat
Good582.4avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Price range
Good$6.45–$29.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.8%return rate — above 5% kills the launch gate
Avg price
Good$12.45avg listing price — sweet spot $15–$100
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-9.9%90-day search growth — must beat 0% to launch
Market size
Bad$65K$65K/yr · 83K searches