46
mousse for braids
Skip itPrices mostly outside the sweet spot ($4.21–$15.05) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Market size
Good$313K$313K/yr · 303K searches
Growth
Okay+17.1%90-day search growth — must beat 0% to launch
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.34avg listing price — sweet spot $15–$100
Review moat
Bad8,022.79avg incumbent reviews — the moat a new listing must climb
Competition
Bad74%top-5 click share — a locked-up shelf
Price range
Bad$4.21–$15.05cheapest to priciest tracked listing — scored on the share inside $15–$100