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mosquito repellent soap bar
Worth a lookShows demand growing +202.6% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+202.6%90-day search growth — must beat 0% to launch
Returns
Great1.0%return rate — above 5% kills the launch gate
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$13.47avg listing price — sweet spot $15–$100
Price range
Good$5.91–$27.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,534.93avg incumbent reviews — the moat a new listing must climb
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Bad$20K$20K/yr · 25K searches
Signals Trending